, California 8 views 0 favorites
Established: 2019 This well branded Baby Products Company that doesn’t compromise on quality, functionality, or aesthetics. There is currently 12k Instagram followers and a lot of upside to capitalise for the new owner. The top SKU's are add-ons to popular baby feeding bottles factoring in the eco-friendliness into the brand by the materials used. 90% of the sales generated from the brand is through the Amazon FBA business model in the Baby Category. With two Successful Years on the market this brand is a niche market leader on the Amazon US marketplace. Over 8 SKU's with more being added to the storefront this month, has already passed Amazon checks. The brand has been approved in other Amazon marketplaces (EU, UK, CA) and is positioned for expansion. The brand features 'essential' product line which was unaffected by Covid inventory restrictions and has been showing positive sustainable growth. Business Model: (Private Label/Wholesale Model) This is an FBA business whereby the brand is retailed through a publicly traded company, who is a renowned retailer. The retailer buys the products wholesale from the owners of the brand and retails via Amazon. Please note the retailer does not own the brand, Amazon account, Reviews, Trademarks, etc. Just to clarify this is an Amazon FBA private label business, with all assets of the brand included in the sale. The relationship with the retailer is not contractually exclusive and can end anytime. The reason the seller took this approach is their strength and competence comes from product design, branding and relationship building. They believe the retailer has all the tools and resources to manage the Amazon sales better than they can. The new buyer can continue relationship of course, it adds a level of automation and cash flow management that is not available to a lot of Amazon sellers. Ending the relationship, however, will increase bottom line by 25% by selling directly through seller central account, instead. Location: Los Angeles, California Year Established: 2019 Number of Employees: 0 Relocatable: Yes Home Based: Yes
Listed: Apr 21, 2022
Updated: 5 hours ago
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